ONLINE CHALLENGE
Transform Your Body, Rewire Your Habits, Upgrade Your Life
A 14-day experience to show you what you’re capable of and introduce you to the anatomy of a highly efficient body transformation.
Act quickly. Challenge starts on Monday 16 June in...
2X
Increased productivity by 2X after implementation.
94%
Customers reported high satisfaction.
29
New challengers signed up last time we launched.
1lb+
Average weight lost per week.
The 14-Day Transformation Kickstart Challenge (14DTKC) is a simple, high-impact program designed to initiate lasting transformation with minimal time and maximum structure.
You’ll focus on doing just a few essential things well by training smarter, eating better without overthinking, and finally creating the daily rhythm that builds real momentum.
Dan, in a very short period, helped me understand the essentials of reaching my goals, which were to get fit, lean, and muscular. Implementing his teachings was so simple, I was amazed. I now feel like a million dollars, in control, more confident and wearing clothes that complement my physique, not hide it. I highly recommend Dan and his program. If you want to get beach-ready, don’t overthink it, sign up!
- Yaniv
I am physically much leaner, stronger, and generally healthier. Emotionally, I feel much better and am confident walking into a gym to work out on my own (not the case when I started). Your attention to detail is significant. Providing education on the exercise, muscle group, etc. - I like the learning element. Challenging me shows you are invested in my progress.
- Catherine
Dan's knowledge and experience are incredible. He is very detailed and does not waste any time. I get pushed to my limits to get the most out of the sessions. The plan is also always changing, and goals are reviewed. Small adjustments are made each session to ensure progression. Most importantly, everything is planned for your goals, so I can just turn up, put in the work and leave, making training a joy.
- Amir
Who is this for
This challenge is for you if:
You’ve been stuck in the start-stop cycle and need a clear reset
You’re already working out but feel like results are stalling
You’ve mastered business, family, or career, but still can’t crack the fitness code
You want less guesswork, more structure, and sustainable results
Why do you need this
💡 1. Simplify to Win
Eliminate guesswork. Follow a tested system.
You don’t need another plan — you need a process. This challenge strips it down to just the essential habits that create real, measurable progress. Less input, better output.
🔥 2. Optimize for ROI
Get results with under 3 hours of training per week.
No long workouts. No complex diets. Just high-leverage habits stacked into a weekly routine. If you're short on time but want visible change, this is your low-friction entry point.
🤝 3. Add Accountability, Remove Willpower
Rely on systems, not motivation.
You’ll plug into a group, follow a structure, and get nudged forward daily. It’s easier to stay consistent when the environment is built for it. And that’s exactly what this challenge creates.
OUR TEAM
People I've been working with
Olivia Watson
CEO
Ethan Parker
CCO
Isabella Reynold
CMO
Ronald Richards
CTO
Liam Foster
CPO
Benjamin Hayes
Head of sales
Isabella Reynolds
Content manager
Mason Gray
Head of design
Amelia Cooper
SEO team lead
William Harrison
CS lead
Join the 14-Day Transformation Kickstart Challenge
Complete the form to secure your spot and join our 14 days of transformative fitness.
"I'm on a journey to get stronger and do not expect ever to end my sessions. I have visibly and empirically seen the changes the training sessions have made. I genuinely believe I have the body of someone 10 years younger due to your programmes."
Chris
Founder, Advertising M&A
What's inside
Two full-body workouts (repeatable 3x/week — 45 mins each)
Daily checklist with key habits to stay on track
Nutrition framework with calorie + protein targets
Meal templates + shopping list for real life, not theory
Sleep, hydration & stress routines
Progress tracker for weight, wins, and habits
WhatsApp group to stay connected and accountable
Daily emails or lessons from your coach to keep you focused
How it's structured
You’ll get daily direction, feedback, and prompts to simplify every decision.
Day 1 - Setup
Onboarding + Setup
Week 1 - Foundation
Lock in Habits + Get Moving
Week 2 - Acceleration
Stay Consistent + See Results
Your Outcome
You’ll build momentum.
You’ll start losing fat and feeling lighter.
You’ll reconnect with your body and start building strength.
You’ll have a simple system to follow beyond the 14 days.
You’ll finally understand what works for you — and how to keep doing it.
Meet your coach
Hey, I'm Dan, a London-based Personal Trainer with over 10 years of experience coaching high performers and everyday professionals to achieve peak shape.
Originally from Romania, I won the National Bodybuilding Title and moved to London to coach clients who want real results without extreme methods.
This challenge is a condensed version of what has worked for my one-on-one clients — structured into a simple, plug-and-play system that meets you where you are.
Join the 14-Day Transformation Kickstart Challenge
Free, but limited spots are available to ensure personal attention in our WhatsApp group.
Once we reach capacity, the next challenge won't be available for a few months, and you'll need to join our waiting list.
⏳Countdown is on...
Registration form
Complete the form to secure your spot and join our 14 days of transformative fitness.
Payal
📉Lost 25 kg (55 lbs) - 93 kg in the first picture to 68 kg in the second.
✂️Lost 18 cm (7 inches) from her waist - 108 cm to 90 cm at her lowest body weight.
⚡Improved Energy Levels & Confidence Boost
Yaniv
📉Lost 40 kg (88 lbs)- 115 kg in the first picture to 75 kg in the second.
✂️Lost 39.5 cm (15.5 inches) from his waist - 124.5 cm to 85 cm at his lowest body weight
💪 Gained Lean Mass & Strength
Frequently Asked Questions
If you have a question that's not covered, feel free to reach out for more information.
I operate a give-first business model. I aim to inspire people to transform and be generous with the information I share. I want to help you achieve such a great result over the next 14 days that if you choose to work with me afterwards, it will be a no-brainer, and I am honoured to be your guide, even if you decide not to.
No problem. Although the challenge is designed to accommodate all fitness levels, it is suitable for someone with some training experience. If you're a total beginner and unsure whether you're executing exercises correctly, please work with a personal trainer face-to-face first.
The challenge offers bodyweight and gym-based options, allowing you to train at home, outdoors, or in the gym—whatever works best for you. The goal is to build consistency, not complicate things.
You'll learn the principles that'll help you achieve the best physique possible, given your genetics, time, drive, and current environment.
You'll be part of a supportive group of participants who will share the journey with you.
First, we'll ask for your feedback so we can continue improving and address any questions you may have. Then, you'll have the option to continue with a personalised coaching program tailored to your goals.
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